In the sunny and eclectic neighborhood of Palms, California, where palm trees sway to the rhythm of ocean breezes, two brothers, Lou and Josue, embarked on a caffeine-fueled adventure that would give birth to the coolest coffee joint in town - Cold Brew Lou. The brothers decided to turn their coffee dreams into reality at the Motor avenue farmers market. With a small stall and big dreams, they introduced their fellow Palms residents to the art of cold brew. People couldn't resist their infectious enthusiasm and the irresistible aroma wafting from their stall.